Case Study - Design Innovation
Beer Christmas Gift Range
Brief:
- To create a festive gift range for craft beer retailer
- To retain brand identity on innovative designs
- To increase market share of festive craft beer drinks packs
Design:
A range of festive gift packs was presented to the client to support their desire to increase market share over the festive season.
A 12 bottle/can advent calendar, a 24 can advent calendar, a set of 6 table crackers (each containing two cans each) and festive gift box gave visitors to the online retail site choice in terms of spend and gift requirements.
Having established a strong working relationship with the client we understood their vision and we incorporated this into innovative designs which pushed the boundaries within the festive retail market. All of them were unique to our client.
Outer branded transit boxes, reinforcing the eye-catching brand, were also supplied to ensure the products were protected during transit from warehouse to customer.
Outcome:
A combination of solid board, corrugated and litho printed solutions comprised the various components of each pack.
The client embraced the innovative designs we had created for them and took them to market with strong sales and revenue delivered for both parties.
All packs were designed with the ecommerce nature of the business the primary consideration ensuring products were protected, designs were compact to facilitate easy storage and delivery, and the brand was visually communicated wherever possible.
Facts and Stats:
- Success of range resulted in planning for 2018 very early in the year securing the partnership
- An additional 20% of overall customer revenue was achieved during festive period for both parties
- Multi use internal pack fittings were designed to allow easy packing and speedier despatch, especially relevant during peak periods